Sales and Marketing – 20 Courses

In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms.

If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

In this course, you will learn why consultative and customer-focused selling are so important. Youll also learn about the sales cycle, setting goals, ways to increase your average sale, and where to find new clients.

This course will teach you how to leverage customer-focused selling, identify what influences relationships, expand your communication skills, manage your body language, develop a professional handshake, and grow your network.

In this course, you will learn how to overcome objections, identify buying signals, and close the sale. You will also learn supporting skills, like building credibility, being observant, and communicating well.

This course will teach you how to identify your target market, use a prospect dashboard, and set goals. You will also learn how to find prospects through networking, trade shows, lost accounts, and cold calls.

In this course, you will learn how to communicate effectively over the telephone, develop your personal telemarketing script, and close a sale. Youll also learn how telemarketing can add to your sales strategy.

You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.

In this course, you will learn all the essentials of event planning, including setting objectives, budgeting, using committees, advertising, choosing a venue, selecting a menu, developing takeaway items, gathering feedback for the plan, hosting the event, and evaluating how it all went.

This course will get you started on the road to creating a perfect brand. Youll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.

In this course, you will learn how to interpret personal space, gestures, facial expressions, body movements, and posture. Youll also learn how to send the right message with body language, dress, and personal interactions.

In this course you will learn about the appreciative inquiry process. To begin, youll explore its fundamental principles and the 4-D model. Youll also get a hands-on look at the appreciative inquiry interview guide and start considering how this powerful tool could make a difference in your organization.

In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your companys image, and build your bottom line.

In this course, you will learn about the different types of negotiation, characteristics of a successful negotiator, and building win-win solutions. You will also learn about the four phases of negotiation: preparation, exchanging information, bargaining, and closing.

In this course, you will learn what facilitation is, skills that a facilitator should have, and the different skill levels of a facilitator. Then, you will learn some basic facilitation techniques, including ground rules, differentiating between content and process, bringing divergent and convergent thinking together, degrees of support, managing difficult participants, building sustainable agreements, and more. Supporting skills, such as communication, feedback, and team building, are also covered.

In this course, you will learn about the six critical elements of customer service. You will also learn about Paul Hersey and Ken Blanchards Situational Leadership II model, servant leadership, and the five practices in James Kouzes and Barry Posner's The Leadership Challenge.